Bizee - When Partnership Drives Growth
Launch Project
Industry
SaaS
Market
USA
Services
Branding
Payload Development
Marketing Design
Product Design
UX Design
This wasn't a typical rebrand project. We'd been Bizee's trusted design and development partner for three years before the transformation began. When they decided to evolve from IncFile to Bizee, they knew exactly who to call.
The challenge was massive: rebrand an established business formation company, migrate thousands of pages, and do it all while maintaining their position as a market leader. Success meant seamless collaboration across every touchpoint, from UX research to motion design.
The Partnership
True partnerships are built over time, not projects. We've been supporting Bizee's growth for years, providing everything from UX research and conversion optimization to comprehensive design systems and development support. Every month, our teams work together to drive their product forward.
When the IncFile to Bizee transformation began, we were already embedded in their processes. We understood their users, their business goals, and their vision for the future. This deep knowledge became the foundation for everything that followed.
The Transformation
The rebrand touched everything. Complete visual identity, comprehensive design system, user experience optimization, and a technical migration that involved over 2000 pages. Our teams handled UX research, UI design, development, and project management simultaneously.
But the visual transformation was just the beginning. We redesigned their entire conversion funnel, created 150+ marketing infographics, developed motion design assets, and built their new platform in Payload CMS. Every piece needed to work together flawlessly.
The Ongoing Collaboration
Great partnerships don't end when projects launch. We continue supporting Bizee's growth every month, from conversion optimization and user research to new feature development and marketing design. When they need us, we're there.
This ongoing collaboration means we're not just vendors but strategic partners in their success. We understand their business inside and out, which lets us move fast and deliver exactly what they need, when they need it.
The Impact
The IncFile to Bizee transformation was seamless. Thousands of pages migrated without disruption, the new brand resonated with users, and the platform performed better than ever. But the real success is the ongoing partnership that continues to drive their growth.
From motion design and marketing campaigns to technical development and UX optimization, we've become an extension of their team. The result? A business formation platform that serves hundreds of thousands of customers with the reliability and support they need to succeed.
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Riotters is always available, and they offer quality work.
Partners Personnel
